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The Reason Behind Kenya Airways Branding Of Planes With Wildlife Images

Kenya Airways has got into partnership with Kenya Wildlife in a bid to promote tourism in the country. In so doing, they have decided to brand the planes with Wildlife Images.

The partnership aims to renew KQ's commitment if fight against illegal wildlife trade and enhance conservation efforts of endangered species.

So far, two planes, a Dreamliner and an Embraer, now bear images of Kenya’s most precious species: rhinos, elephants and a lion.

This move will create visibility for Kenya across the airline’s network and position the country as a “must visit” destination.

Joseph Boinett, Chief Administrative Secretary said aviation is a critical pillar of Kenya’s tourism industry and such partnerships are important to draw the interest of travellers.

"It is especially important at this point in time as we work towards recovering tourism fully and attracting international visitors to Magical Kenya,” he said.

Allan Kilavuka, CEO, Kenya Airways said the airline was committed to raising awareness of Kenya’s magical treasures to maximise the benefits of air transport, and to support the sustainable development of the tourism economy.

Content created and supplied by: JARwagusu (via Opera News )

Embraer Joseph Boinett Kenya Kenya Airways Kenya Wildlife

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