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KBC Revival Could be a Win For Kenyan Sports (Opinion)

For over the past few years, the Kenyan Sports has faced a massive threat of a potential collapse with several sponsors withdrawing their links with the Premier League clubs among them being Gor Mahia and AFC Leopards who lost their sponsorship deals with Betsafe few weeks ago as the entity felt it was nolonger businesswise to invest in Kenyan football.

And what's more, the Kenya Premier League also lost it's airing with SuperSport who ended their deal back in 2017 putting the local sport into a jeopardy and thus, making it difficult for the citizens to have a look on the domestic league with majority now putting their focus on the English Premier League including sports journalists.

Just as SuperSport and Betsafe, top football news outlet in the country, reportedly ended it's operation after ten impressive years of service and the move without a doubt affected many individuals- journalists, sports writers and potential analysts.

Hence, it could be a blessing in disguise for the Kenyan Sports should the long-serving state media, Kenya Broadcasting Corporation (KBC) come back to life after many years of struggles especially following the rise of several top media stations in the country- Royal Media Services and the Nation Group.

As confirmed by the incoming government's presidential communication team, Tuesday's inauguration will see Multichoice Media air the event live from Kasarani Stadium and with KBC having a 40% stake in the African media, they stand the chance to do the same and thus, hinting on a potential rise of the state-owned corporation once again.

Back in June, Uhuru Kenyatta's government through ICT CS Joe Mucheru launched multiple programs that would see KBC air several sporting events among them being the Commonwealth games, DFB Pokal (Germany cup) as well as 2022 FIFA World Cup in Qatar.

KBC Sports Anchor Caren Kibbett/courtesy

And therefore, should the FKF Premier League resumes, there is no doubt the state media will be at the forefront to air the league and potentially lead to it's rise and who knows, the gone investors could finally see the worth to invest in Kenyan Sports.

Content created and supplied by: NewtonAgwenge (via Opera News )

Betsafe KBC Kenya Broadcasting Corporation Kenya Premier League SuperSport


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