Just days after returning to the country following his exploits at the Olympic games in the Marathon's, celebrated long-distance runner Eliud Kipchoge has landed another global recognition which adds to the ever-growing list of the many accolades he has won.
The Olympic gold medalist will now be featured in a new global campaign by Nike which has featured the most prominent sportsmen and women in the world with the Kenyan the latest high profile figure to grace the campaign.
The new marketing campaign dubbed #PlayNew seeks to encourage people to discover sports in new ways with Melanie Auguste the VP for Nike stating that the campaign resonates well with all human beings.
The reason we are encouraging people to ‘Play New,’ is to celebrate that notion of getting back to the joy of discovering and trying something for the first time — the joy of letting loose a little bit.”Melanie said.
The campaign also features other elite athletes like Dina Asher-Smith and award-winning artist Rosalia although footballers and other sports personalities have also been featured with Kipchoge chosen to fly the Kenyan flag.
Kipchoge has expressed his delight in featuring in the #PlayNew global campaign and confirmed that he always feels proud and committed when he is wearing the Kenyan kit.
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