Rwanda's Head of State President Paul Kagame has been the greatest fan of English Premiere League club Arsenal. As a result, his government made the greatest step becoming the first state in Africa to sponsor one of the best club the world. Rwanda's government signed sponsorship deal with the Arsenal club worth more than £30 million on 2018. As part of the deal, a “Visit Rwanda” logo was emblazoned on the Arsenal players' shirts at the shirt sleeve and also being displayed on the field advertisement screen.
As a result, number of tourist flying to Rwanda increased significantly with the majority of them coming from England. A year after striking the deal tourism board revealed that sponsorship deal resulted in a Ksh4.6 Billion Profit. In deed, it was a great deal to the Government of Rwanda and its citizens.
Recently, president Kagame criticized Arsenal head coach Mikel Arteta after they lost their first match 2–0 to newly promoted side Brentford claiming that the fans deserve better results.
Content created and supplied by: Bettu (via Opera News )
Opera News is a free to use platform and the views and opinions expressed herein are solely those of the author and do not represent, reflect or express the views of Opera News. Any/all written content and images displayed are provided by the blogger/author, appear herein as submitted by the blogger/author and are unedited by Opera News. Opera News does not consent to nor does it condone the posting of any content that violates the rights (including the copyrights) of any third party, nor content that may malign, inter alia, any religion, ethnic group, organization, gender, company, or individual. Opera News furthermore does not condone the use of our platform for the purposes encouraging/endorsing hate speech, violation of human rights and/or utterances of a defamatory nature. If the content contained herein violates any of your rights, including those of copyright, and/or violates any the above mentioned factors, you are requested to immediately notify us using via the following email address operanews-external(at)opera.com and/or report the article using the available reporting functionality built into our Platform See More