President William Ruto rose nine positions in the 2022 Twiplomacy World Leader Power Ranking to become Africa's most influential leader on Twitter and the 13th most powerful person in the entire world. With more than 5.6 million Twitter followers, Ruto was ranked third among newly elected leaders by the organization, which has been monitoring the development of digital diplomacy since 2012.
Cyril Ramaphosa of South Africa and Yoweri Museveni of Uganda came after Ruto. The most influential international leader on Twitter is India's Prime Minister Narendra Modi, who is closely followed by US Vice President Joe Biden and Turkish President Recep Tayyip Erdoan.
Liz Truss, a former British prime minister, is presently ranked first among female world leaders. Truss, who served as the UK's third and shortest-serving prime minister, took power in September 2022 as the Conservative Party was being rocked by a wave of political crises.
Finland's premier, Sanna Marin, came in second. In 2019, Marin was elected as the youngest Prime Minister in history, instantly making her a household name. The World Health Organization took the top rank among international organizations, with 1.5 times the influence of UNICEF, which came in second. More people follow the WHO Twitter account than follow McDonald's, Coca-Cola, and Walmart combined, and it appears that the pandemic's heightened influence will continue until 2022.
The most influential world leaders, in the agency's opinion, are charismatic individuals who utilize Twitter as a direct line of communication with their followers and influencers.
The organization stated in its research that "the ranking indicates that you can't take the social out of social media - even for politicians."
But it went on to say that popularity at home wasn't always a factor because "a number of high-ranking people are facing challenges to their leadership at home."
According to Twiplomacy, the top people must set the agenda and influence the dialogues that dominate digital diplomacy using one of the most effective social media platforms now available.
Content created and supplied by: Stephanie (via Opera News )
COMMENTS