The United Nations Educational, Scientific and Cultural Organization (UNESCO) has lauded efforts by Ugandan musician turned Opposition politician Robert Kyagulanyi Ssentamu alias Bobi Wine meant to contain the spread of the dreaded Coronavirus disease in Africa.
The Campaign is being spearheaded by UNESCO and i4Policy and is aimed at combating disinformation and misinformation on Covid19.
“Our #CoronavirusAlert is the campaign song. Create video, poster, comic etc, tag #dontgoviral, post on your platform and share it,” Bobi Wine wrote om his official Twitter handle.
According to the UN Agency, the campaign will address the urgent need to ensure access to culturally relevant and openly licensed information in local African languages in a bid to facilitate public awareness-raising about how to mitigate the spread of the dreaded virus on the African Continent.
“This crisis tells us the importance of the flow of quality, reliable information at a time when misinformation and rumors are flourishing,” said UNESCO Director General Audrey Azoulay.
Prior to the development, Bobi Wine announced that he is openly licensing his latest hit song “Corona Virus Alert,” encouraging other artists to do the same, and inviting fellow artists and creatives all over the world to join the #DontGoViral campaign. “More than 40 artists have requested to translate, remix, and adapt the song to ensure maximum dissemination,” read a statement from UNESCO.
The statement further read, “UNESCO’s 2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions recognizes the important role that artists working in the digital sphere play in ensuring inclusive social transformations.”
According to UNESCO, the campaign is expected to reach community spaces in at least 45 African countries.
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