In his book; The Art of War, Sun Tzu states that an army which is well equipped stands a chance of trouncing a poorly armed brigade. Its from this maxim William Ruto has strived to make his camp impenetrable ahead of 2022 presidential duel.
The second in command is presently flaunting every opportunity to make his bid materialize. He is using one of the most powerful tools of 21st century to advance his course. What are these tools?
When UhuRuto rose to realms of power in 2013, they promised to transform the country from analog to digital a thing that earned them 'digital leaders' tag. To walk their talk, Jubilee government has digitalized the country more than any other regime.
William is among the active users of social media platforms in Kenya today, statistically, he leads as the most followed politician on Twitter and Facebook.
With government banning political gatherings, Ruto is putting his platforms to total use and this has seen his tentacles spreading vast. As of today, DP has 3.8Million followers on Twitter and 1.6Million followers on Facebook.
He uses his platforms to keep his fans abreast of his daily ventures, he condoles and more often he shares inspirational texts to uplift spirits.
Famous world presidents among them former American presidents Barack Obama and Donald Trump registered massive victories courtesy of social media platforms.
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