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Kenyan Politicians Will Need Technology To Win

As the country heads into a general election, presidential and other political aspirants will be keen to utilize any arsenal at their disposal. The digital space has never been this loud before and undeniably technology will play a big role in the oncoming elections. The IEBC is expected to register new voters for the election exercise and the top political customers are the young population. The electoral commission(IEBC) projects that more than 6 million Kenyans will be voting for the first time.

Kenyan voters wait to cast their ballots, on August 4, 2010 at a Primary School within the Mathare slum, in Nairobi, in the ongoing constitutional...

Politicians are keen on wooing the new voters into their political camps. In the digital era, it is political suicide for a politician to ignore the influence of social media. Political campaigns have been traditionally been conducted in rallies, posters, and television airplay. Politicians spend millions in their flamboyant campaigns and this time social media will be a sector to invest in.

In this photo illustration, social media apps are seen on a mobile phone on July 29, 2020 in Istanbul, Turkey. Turkey's parliament passed a new law...

Kenya's population has 70 % of young Kenyans, the biggest consumers of technology in the country. The young political audience is more available online than outdoors. The large numbers of the online population will be a large basket of votes every politician will be hoping to carry home. Social media has grown to be a huge platform for entertainment, communication, and business. This platform of communication will be a political game-changer.

The National Parliament Building of Kenya. Nairobi, Kenya.

politically informed voters make more sober decisions devoid of emotions. The online presence of voters will provide more and fast information. Twitter, Facebook, and Whatsapp are the big players in communication in the online space. The population of Kenya is adept at technology and this will put the politicians on a bottleneck test in the coming elections. A win in attracting the online votes will bequeath a politician the presidency or any electoral seat at dawn.

Running results for Kenya's presidential elections appear on a giant screen at the national tally centre on August 9, 2017 in Nairobi as final...

Technology reaches more people and especially the youth who form the largest population in the country. The question of technology is no longer an affair of cities and towns, the rural areas have access to technology more than ever. In consonance with the changing times, the country is growing to become a mature democracy. Is this good or bad? Only time will tell.

Content created and supplied by: JobOtworiblue (via Opera News )

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