As the country heads into a general election, presidential and other political aspirants will be keen to utilize any arsenal at their disposal. The digital space has never been this loud before and undeniably technology will play a big role in the oncoming elections. The IEBC is expected to register new voters for the election exercise and the top political customers are the young population. The electoral commission(IEBC) projects that more than 6 million Kenyans will be voting for the first time.
Politicians are keen on wooing the new voters into their political camps. In the digital era, it is political suicide for a politician to ignore the influence of social media. Political campaigns have been traditionally been conducted in rallies, posters, and television airplay. Politicians spend millions in their flamboyant campaigns and this time social media will be a sector to invest in.
Kenya's population has 70 % of young Kenyans, the biggest consumers of technology in the country. The young political audience is more available online than outdoors. The large numbers of the online population will be a large basket of votes every politician will be hoping to carry home. Social media has grown to be a huge platform for entertainment, communication, and business. This platform of communication will be a political game-changer.
politically informed voters make more sober decisions devoid of emotions. The online presence of voters will provide more and fast information. Twitter, Facebook, and Whatsapp are the big players in communication in the online space. The population of Kenya is adept at technology and this will put the politicians on a bottleneck test in the coming elections. A win in attracting the online votes will bequeath a politician the presidency or any electoral seat at dawn.
Technology reaches more people and especially the youth who form the largest population in the country. The question of technology is no longer an affair of cities and towns, the rural areas have access to technology more than ever. In consonance with the changing times, the country is growing to become a mature democracy. Is this good or bad? Only time will tell.
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