Leati Joseph Anoa'i is a Samoan-American professional wrestler, actor, and former professional gridiron football player. He is currently signed to WWE, where he performs on the SmackDown brand under the ring name Roman Reigns, and is the current WWE Universal Champion in his second reign.
Roman Reigns is one of the biggest WWE stars. Even though he is very divisive amongst the fans, he still brings in so much money for the company. Thus, WWE cannot afford to lose or waste such a great opportunity of using Roman Reigns' image to make money.
Recently, The Backstage Brawl reported about Roman Reigns' incredible merchandise sale. This is according to a facebook post that read, "According to wrestling news, Roman Reigns' merchandise sales have increased even more with his new heel character and he has now set an all-time merchandise sales record for heel wrestlers in the company. His merch sales have been so high of late that he has now reached John Cena's level of sales."
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