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What 'Ntakufinya' man has done to the three companies using his image without his consent

Aron Asiba Matendechere, famed for his Ntakufinya phrase in a viral video, has sued three corporates for using his image and buzzword without his consent.

The three corporates, Co-operative Bank of Kenya, National Cereals and Produce Board (NCPB) and Ruiru Mabati Factory, have been accused of using Matendechere’s image or likeness to endear their products to Kenyans without his express consent.

According to a report by a local daily, Matendechere argues that the three companies have been raking in profits from sales influenced by his popularity and images.

In court documents filed by his lawyer, Tom Ojienda, he says that the three companies have subjected him to mental torture and pressure from his family.

“The said actions have subjected me to psychological torture because the society, peer, associates, family, business partners and affiliates now perceive me to have gained financially from the advertisements,” he stated.

He further claims that he currently survive on debts and fears that his creditors, who believe that the companies pay him for using his image, will soon be on his neck.

“I am living with apprehension that my creditors are on the verge of recovering their debts,” a statement filed to the High Court by his lawyer Tom Ojienda read in part.

He accuses Co-operative bank of using his image on their social media platforms on two separate dates, July 5 and July 22. The financial institution used the image to beseech loan defaulters to pay their dues, a post that was captioned Banker akiona loan defaulter akikula kuku town.

Ruiru Mabati Factory also faces the same fate as Co-operative Bank, for having used his image to market their iron sheets in July 13, 2021. Their post was captioned; mambo ya mabati achia wenye wanajua, usifinywe, nunua Ruiru Mabati.

Aron Asiba Matendechere, who became famous for his viral video's Ntakufinya term, has sued three companies for utilizing his image and keyword without his permission.

The three companies, Co-operative Bank of Kenya, National Cereals and Produce Board (NCPB), and Ruiru Mabati Factory, have been accused of utilizing Matendechere's image or resemblance without his express consent to endear their products to Kenyans.

According to a local newspaper story, Matendechere claims that the three companies have profited from sales affected by his celebrity and photos.

His lawyer, Tom Ojienda, claims in court records that the three firms have subjected him to mental suffering and pressure from his family.

“The aforementioned activities have subjected me to psychological suffering because society, peers, acquaintances, family, business partners, and affiliates now regard me as having benefited monetarily from the advertisements,” he stated.

He also alleges that he is currently surviving on debts and is concerned that his creditors, who believe the corporations pay him for exploiting his image, will be on his tail soon.

In part, a statement filed to the High Court by his lawyer Tom Ojienda said, "I am living with fear that my creditors are on the edge of retrieving their obligations."

On two consecutive days, July 5 and July 22, he accuses Co-operative Bank of utilizing his image on their social media channels. The financial organization used the photograph in a post titled Banker akiona loan defaulter akikula kuku town to pleading with loan defaulters to pay their debts.

For using his image to sell their iron sheets on July 13, 2021, Ruiru Mabati Factory faces the same punishment as Co-operative Bank. Mambo ya mabati achia wenye wanajua, usifinywe, nunua Ruiru Mabati was the caption on their post.

Content created and supplied by: Digitalqueen (via Opera News )

Aron Asiba Matendechere Matendechere NCPB National Cereals and Produce Board Ntakufinya

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