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Ice Cream Brand under fire for using products that do not melt.

A Chinese ice cream brand formerly known as "Hermes of ice cream" has faced internet outrage after videos went viral showing the ice cream staying solid despite being placed under a hot flame.

The videos also show that when chicecream's ice cream was placed in a room of 31 degree Celsius, it did not fully melt.

This has sparked online reaction where some users have questioned the high prices tagged on these ice creams and the ingredients used.

The most expensive chicecream ice cream known as "Zhong Xue Gao" is sold at 66 Yuan ($10).

On Wednesday the brand responded to these claims saying that it's products followed the National Food Safety Regulations.

The company also said that you cannot determine the quality of the ice cream by heating or baking.

"We believe it is not scientific to judge the quality of the ice cream by baking, drying or heating ice cream." The brand said.

A senior food inspector Wang Silu also spoke stating that the ingredients used to thicken the ice cream are safe.

Content created and supplied by: Mumbilizzie (via Opera News )

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