Font influences the way we perceive foodThe menu can convey different messages depending on the font used. Visitors who were reading an italicized menu perceived the restaurant to be more upscale with top-notch service. While the simple fonts can be associated with “cheapness” and “economy.”
Names of dishes can make you hungryThe truth is that, the name can make a certain dish up to 23% more popular. Research revealed that indulgent, exciting names increased the number of people who chose certain food. Another way restaurants use names to make you choose certain food is by giving them nostalgic labels like “handmade,” or “Grandma’s home-baked” which gives you positive emotions.
The weight of the menu influences our perceptionIt is believed that your impression of the food starts the moment you hold the menu in your hands according to research says. Heavier menus leave a better impression which make people believe that the service in the restaurant will be at the highest level. On the other hand light ones make people wonder whether this place is casual and “economy.” And therefore, next time you hold a leather menu with good paper, don’t be fooled, it has nothing to do with the quality of the food or the service
Colors inside the menu send signalsExperts have also revealed that the colors you see on a menu also have a huge influence, because some people respond emotionally to them. For instance, red and blue are the most popular colors that restaurants use when they want to trigger and increase your appetite. What they will do is highlight in color and with bigger letters the main items on their menu. These colors call for your attention. In seafood restaurants, blue is usually the chosen color for the menus since it indicates that the food served comes straight from the sea
A few photos will make you buy more
The old saying people eat with their eyes isn’t actually true. Although visuals are important, a menu design specialist says that too many pictures can make us believe that the restaurant is a low-end eatery. Our spending increases by 30% when we see just one picture per page. Expensive restaurants mostly prefer to leave the quality of the food to the visitor’s imagination
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