Rihanna,33 launched Fenty beauty in 2017 in patnership with luxury goods company LVMH(Moet Hennessy Louis Vuitton).Radio 1 News beat has been speaking to beauty experts to find out the secrets of Fenty's success.
Rihanna Said that the main aim of Fenty was to appeal to every woman with all skin tones.In 2017 she told Refinery 29 that in every product I was like there needs to be something for a dark skinned girl .
The broadening of Fenty foundation is offering 50 shades and has led to the so called "Fenty effect"where rivals brands broadened their shades ranges for make-up products.
The beauty line has helped her enter one of the the world's exclusive ranks that is the Billionaire rank.Rihanna is now worth £1.7 billion.Forbes estimates making her the wealthiest female musician and second only to Oprah Winfrey as the female richest entertainer.
It's not her music that makes her rich but the Fenty beauty of which was concluded by forbes that she owns 50%shares.Much of the rest lies in the stake in her lingerie company that's, Savage and Fenty,worth an estimated £270million,and her earnings from her career as a chart topping musician.
Rihanna capitalises on her social media.Over 200 million followers in all platform.She is a successful beauty entrepreneur.
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