With his well-tailored shirt and belt-tight trousers, the content creator created a thrilling, yet humorous dance show, in which he embodied some of HipHop's lyrics and opened the waist to TikTok.
While the content maker was a follower of the social media app, he did not expect attention and rise to the popularity of what it brought.
“I posted this video in the evening, and when I woke up and opened my account the next morning, I was shocked by the increase in numbers. I used to get 10-15 likes per post, but this post was 3000 likes in less than twelve hours. I had over 50 new fans in one night. I have seen that most of the favorites and comments of people from different countries and continents,” Ikwara told The Standard in an exclusive interview.
The video, which made him popular online, was enjoyed by social media users around the world, who put their buttons to create drawings with Ikwara in the app. Among the wave of newly acquired fans and friends on social media were celebrities and celebrities.
“When Lupita Nyong’o posted my TikTok video on her Instagram account, my social media accounts were filled with new fans and many other popular interests. That's when I realized that my content reaches people far and wide,” said Ikwara.
But he says seeing TikTok star Azziad Nasenya gave him the inspiration he needed to stop his vigilance and become more creative with his post. Nasenya was delighted with the success of the application and was named after dancing to Femi One and Mejja's song 'Utawezaana'.
He then started playing HipHop and RnB sounds and interacted extensively with social networking sites. Now, the 29-year-old content creator is enjoying 3 million likes on TikTok, with a loyal following and regular growth of more than two hundred thousand.
During the day, he works as a contractor at a factory that claims to provide service delivery services, at night, he hangs out by being a family man by squeezing time to make his content.
“I have a girlfriend in my life, and we have a six-month-old baby. Because of the busy schedule at work, I don't really have time to come up with a plan ahead of time. If I decide to shoot a TikTok video, I take 5 minutes to prepare. I will listen to the lyrics, the rhythm and the flow from there,” said Ikwara.
Ikwara says he joined TikTok in mid-2020 after hearing colleagues and a friend discuss the application, which was more popular than ever due to drug overdose due to the coronavirus epidemic.
“It wasn't until I saw Azziad's success in the app that I started to see it as a critical issue. After seeing how far he had come and how fast he was going, I realized I had to try,” said Ikwara.
To dispel rumors that he is from Zambia or South Africa, social media has confirmed that he works and lives in Nairobi.
“When I started posting regularly, my goal was to raise people's spirits, because there was a sense of loss caused by the epidemic. I can't mourn the loss of a loved one, but as they continue to recover, I can at least bring a smile to their faces,” said Ikwara.
Speaking about the song, which made her famous dance, Ikwara said her younger sister was a follower of Kendrick Lamar. He chose a song from one of his favorite songs, not knowing that he would always be associated with a Hollywood trail.
“These days’ people are starting to see me. One day when I was in the Westlands people started pointing at me, calling me ‘The TikTok man’,” said Ikwara with a laugh, adding that he loved his fans, who made him his new name. "I realized that most of my viewers were also kids, so I'm careful to create content that viewers can watch for all ages," said Ikwara.
The feel of TikTok is hoping to have his own entertainment company one day, he says, which he will use to bring entertainment closer to people, especially those in rural areas, who have limited access to trends. He advises content creators who are just beginning to be consistent and maintain value by being informed of current affairs.
“You can't make one video and leave it until next month. Be honest, because it will show that you can deliver,” concludes the content creator.
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