The sauti Sol music group's aim was to push their vision in music industry after setting up Sol Generation in 2019,but then covid-19 hit the world of entertainment.
They music band was due for a world tour for their fifth studio album, The Midnight Train when then the pandemic hit. They then thought of exploring didfi business areas. That is the time they launched Sol family,their reality TV show.
Since most people would be home during the pandemic, they thought it was the right time to show their fans a different side of them. Savara Mudigi who is a band member and the group's Financial Director said that before they set up Sol Generations,he enrolled for a business course at Stanford that helped him understand better the basics of setting up and growing a global business and learned what he needed to do to set up the required structures of a business. He continued that they have a team within Kenya that manages their business as sauti Sol and also work with an agency appointed by Universal records,the ACA Agency which manages their global businesses and also have a local legal team to ensure things are done the right way.
William Nanjero who is the general manager also shared the strategies that have kept their business alive. He said the pandemic forced them to reinvest in the business and review the existing business model when their international tours were disrupted by the pandemic and they had to turn to technology for revenue streaming and working with different bands became key revenue source.
Savara continued that back before they came together as sauti Sol,they registered the band as a company which meant that they are all on a salary and the figure doesn't change depending on how much they have made in a month,they then save and reinvest the rest of the revenue
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