One group of Kenyans has been losing interest in white collar work and the stability it brings. More people are searching for means of supporting themselves and working for themselves. In Stephen Kinyua's case, who quit his work as a teacher to sell watermelons, this is what happened. He came to the realization that his pay as a teacher wasn't what he wanted. As a result, when he saw an opening, he seized it and turned around.
Chuka University's establishment in Tharaka Nithi provided a revenue stream for business owners. With professors and students pouring in, it was clear that business would only continue to grow.
While local merchants were selling fruits like paw paw, mangoes, and passion, Kinyua observed that watermelons and apples were nowhere to be found. So he made the decision to start selling watermelons in Chuka, both inside the city limits and in Ndagani on the outskirts.
He obtained a loan from a Sacco, purchased a truck, and started his business because watermelons had to be purchased outside of the county. According to him, Saccos were particularly advantageous since they provided loans with cheap interest rates and long repayment terms. Additionally, they are considerate of their customers and accept late payments.
His watermelons come from a variety of locations across the nation, including Baringo, Lamu, Garissa, and the Rift Valley. He has amassed a sizable clientele since entering the industry and has never regretted the past 10 years spent in the watermelon company. He did not second-guess his choice even when the pandemic hit and business was difficult. He had, after all, saved money during the hay days.
He was able to purchase land to produce watermelons, build a home, and support his family thanks to the business.
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