Beer-lovers will now pay more inorder to enjoy some of the common brands in the market. Among the brands were increase in price was noted were; Whitecap Light, Tusker Lite and Malt. The increament was by Sh20 which takes the recommended retail price up from Sh160 to Sh180 for bottled and canned beers. Most caned beers have increased with sh10-20.
East Africa Breweries Limited said that it had not increased its prices since 2019. It had absorbed costs over this period. Rise in fuel costs during the last two years, has driven the operational costs of East Africa Breweries Limited though their prices remained constant.
Covid-19 pandemic had also affected the Company. According to the management of the company, the costs of raw materials increased since 2020. The government also took away VAT and Corporate tax incentives, which affected the Company.
The Covid-19 measures affected the Company most especially closure of bars and pubs.
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