Alcohol is the common abused drug in the country with the majority of the people taking alcohol ranging from youths to middle aged people. Alcohol is one commodity that rarely changes in prices. its prices are steady and only increase at a very slow rate. It has customers countrywide as well as worldwide despite their princes being so expensive.
But this is about to change as the East Africa Breweries Limited has given new directions following a board meeting held last week and that prices are set to increase in the near future. According to the new directions from EABL, alcohol lovers will be required to pay additional shillings ranging from ten shillings and five hundred shillings depending on the different type of brands and quantities.
"We had never increased prices since 2019, despite the inflationary adjustment in 2020. We have absorbed costs over this period. There has also bee a rise in fuel cost during the last two years which has driven out Kenya Breweries Limited operational costs," the brewer's corporate relations director Eric Kinti says.
do you think the rise in prices will affect the consumption of alcohol in Kenya?
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