Kenyans were left talking online today after a billboard erected by GA insurance company along the road resurfaced. According to a post shared by Asmali on twitter, the company used Safaricom captions to market their services. The use of billboads in marketing has become competitive with companies preferring this method due to its effectiveness.
Close check on the billboard shared by Asmali, the company wrote, "Dear Mr Ndegwa, We are the largest Fire industrial insurer in Kenya. Your business is safe with us and that's the simple, honest, transparent truth."
The caption are usually used by safaricom to market the quality of their products and services. The safaricom CEO Peter Ndegwa however responded to the remarks on the billboard using another billboard saying," Dear Mr Bhadury, Thank you for the information. A simple phone call will do next time. Just call me on Kenya's widest and fastest network, Safaricom."
Many Netizens reacted to how the insurance company tactically caught market attention although using another famous company. https://twitter.com/Asmali77/status/1534960781628002304?t=MgQ0cGDknMKuqT7AtbLqVg&s=19Here are some of their comments.
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