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Jumia is one of the online marketplace for electronics, and fashion among others targeting several African countries. The company is also a logistics service, which enables the shipment and delivery of packages from sellers to consumers.
The payment service is also done through online, which facilitates transactions among participants active and Jumia's platform in selected markets. It is partnered with more than 110,000 active sellers and individuals and is a direct competitor to Konga in Nigeria.
In 2012, Kasuwa (which means Market in Hausa Language) was launched with the support of Rocket Internet, MTN, and Millicom, and was later renamed Jumia Group.
In March 2016, Jumia Group secured over €300M of funding from MTN, Rocket Internet, AXA, Goldman Sachs, Orange and CDC.
Countries where Jumia expanded it branches include; Egypt, Morocco, Ivory Coast, Kenya and South Africa. In Egypt, Jumia has been trying to categorize itself as one of the leading e-commerce websites.
In June 2013, Jumia launched Jumia Travel, a hotel booking platform, and Jumia Food, a food delivery platform. In 2017, Jumia launched Jumia One, an app that enables customers to pay bills such as airtime.
The same year, Jumia launched JumiaPay, a secure payment for people to shop on all Jumia services. This was followed by the Jumia lending program, an initiative that allows its vendors to access business loans.
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