I believe any real estate agent well-versed in the art and science of social media can achieve these kinds of results. And, I’m here to help by giving you a primer on how to use Facebook and Instagram ads to SCALE your lead flow without hiring an expensive social media marketing manager.
Social ads are a potent source of lead generation. 77% of real estate agents already use social media in some way, according to the National Association of Realtors. So, let’s learn how you can leverage Facebook and Instagram ads to maximize your leads—starting with a quick explanation of what these are.
Facebook ads are advertisements that appear in a Facebook News Feed and in the right column of Facebook on desktop devices. Most News Feed ads take the format of a typical Facebook post, although with a little “sponsored” label in the upper-left-hand corner of the post. To create a Facebook ad, you need to sign up for a Facebook Ads Manager account and then provide Facebook with an ad budget. Your budget will determine how often your ads are served to Facebook users (i.e. how often they’ll appear in their News Feed). Target audience, ad format, and time of year are some of the factors that impact the cost of Facebook ads.
Why Facebook Ads?
It’s a Visual Medium
People don’t fall in love with the description of a home—they fall in love with how it looks. 83% of all home buyers say they want to see pictures of properties online. And Instagram and Facebook lend themselves well to the sharing of such visual content.
There’s a Huge Audience
Believe it or not, everyone uses social media! Facebook has over 1.8 billion daily active users, and 500 million people check their Instagram account daily. And most of these people are spending multiple hours everyday posting, scrolling, liking, and sharing.
You Can Build Your Brand
As a real estate agent, you’re your own brand. And Facebook and Instagram are your stage
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