Rotich requested assistance from county elites in recruiting farmers to grow coffee, pyrethrum, and cotton in an emotive message on his Facebook page.
He also urged his team to set an example by growing at least one crop that will be sold.
According to the governor, family, clan, and community gatherings are most common in December.
According to him, locals should use the meetings to inform and sign up their people for cash crop cultivation to raise money and lower the county's dependency rate.
"As we approach the end of the year, I have a nice request and message for all those who support numerous dependents and have undergone a tremendous amount of work attempting to better the lives of direct, extended family, and neighbors," Rotich stated.
"I want you to sign up our folks to plant cash crops during the upcoming rainy season," I said.
The governor named coffee, pyrethrum, and cotton as the county's three main economic drivers.
To overcome poverty, he urged the populace to quickly plant half an acre of coffee or pyrethrum.
The development of cash crops has been cited by the governor as a key factor in Elgeyo Marakwet's economic revolution.
His Kilimo Biashara initiative encourages the cultivation of at least one income crop in each ward.
To combat the insecurity that has resulted in numerous fatalities and hindered services in the region, Rotich asked the inhabitants of Kerio Valley to start growing cotton.
He said, "Let's make sure we sign up for the cotton and sorghum contract farming that I am signing next week.
Encourage each of them to join a cooperative, a rural Sacco, or a group that engages in table banking.
Content created and supplied by: KorirKiprotich (via Opera News )
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