Most people in both rural and urban areas in Kenya are aware of the Daima company products including milk and yoghurt. Daima group Ltd is one of the retail companies trading in household items and foodstuffs stationed in Kenya though it has its market in the entire East African blog.
According to the company's profile, it indicates that it was established as a small cooperative in 2013. It started its operations in Mt Kenya region and later established several outlets shops in Nairobi city. The company's vision to be the leading supplier of foodstuffs and household items has kept it growing despite the increasing competition in the market.
Just like any other company, Daima group Ltd was established through partnership of two groups, that is, RJ Corp and Sameer group. The pioneer person in the Sameer group which identified with company is Naushad Merali.
He is listed among the richest entrepreneurs in Kenya by Forbes statistics with the worth of the $370 million (Ksh 40.3 billion). This company has provided employment to very many people working as both direct or subsidiary staffs. There are others employed at the outlets in various urban centres.
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