It is uncommon to find a household that does not consume poultry meat, most especially chicken meat. However, despite the high demand for poultry meat across the globe, the quantities produced have not met the market demand. In this article I am going to discuss six sales and marketing strategies that poultry farmers should adopt to:
1.Know and Acquaint Yourself With Prospects
First, don’t start raising the chickens until you have surveyed the market and know what they want as well as the quantity. Also, get the contact details of potential buyers and top buyers in your locality and ensure that you let them know you will be selling to them soon. If possible, ask them the quantity they would be able to buy from you and note it down.
2.Know the demand cycle of the products
Try to know the peak sale periods for eggs or poultry meat for your target regions and then work backwards to link it to production period.Peak demands coincide with festivities like Easter holidays, Christmas among others.
3. Price affordably
Most Kenyans are generally price sensitive and will not pay more if a cheaper product is readily available. This is true in this industry. Price your products affordably.
4.Leverage on the Power of Networking
Form farmers group with other farmers or join existing ones. This will give you more exposure and the opportunity to connect or network with other farmers. Your co-farmers could link you up with customers and you will have more people to buy your chickens.
5.Slaughter and process your products
It is good if you can slaughter and process your chickens and sell to consumers. This is not difficult to do. You only need to process in a hygienic environment and ensure that you adhere to high standard sanitation and hygiene practices. Your packaging should be excellent to attract buyers.
One last and important thing is that you must not produce more than what the market demands. This is the reason why conducting a market survey is important.
For this and more remember to follow my channel and share the article please.
Content created and supplied by: Mount10 (via Opera News )
Opera News is a free to use platform and the views and opinions expressed herein are solely those of the author and do not represent, reflect or express the views of Opera News. Any/all written content and images displayed are provided by the blogger/author, appear herein as submitted by the blogger/author and are unedited by Opera News. Opera News does not consent to nor does it condone the posting of any content that violates the rights (including the copyrights) of any third party, nor content that may malign, inter alia, any religion, ethnic group, organization, gender, company, or individual. Opera News furthermore does not condone the use of our platform for the purposes encouraging/endorsing hate speech, violation of human rights and/or utterances of a defamatory nature. If the content contained herein violates any of your rights, including those of copyright, and/or violates any the above mentioned factors, you are requested to immediately notify us using via the following email address operanews-external(at)opera.com and/or report the article using the available reporting functionality built into our Platform See More