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New Bajaj Boxer Motorcycle Hits Kenyan Market, Firm to Produce 120, 000 Monthly

A local assembly plant, Auto Industries Ltd, has increased its production of Bajaj Boxer motorcycles to 12,000 a month, Country Manager Kenya Rahul Dawan has said.

Speaking during the launch of its new Bajaj Boxer 125 CC motorcycle model, which has been designed to withstand the rugged Kenyan roads, Nail Johnson, the Regional Sales Manager said the company has employed over 2,000 Kenyans in the assembly plant.

Introducing the new bike model, Mr Manish Thaper, the Vice-President of Bajaj Auto said the Bajaj Boxers are the market leaders in Kenya, serving one million customers in the country and seven million customers in Africa.

“The Bajaj Boxer 125 CC is strong, long lasting with excellent fuel economy because of its five gears,” he said.

Manish said the company is selling about 150,000 Bajaj Boxers units annually. The launch was held in Westlands on Tuesday, and streamed to online audiences via social media channels.

Dawan said the firm has established the wide reach across Kenya with 191 sales outlets and a service network of 1020 workshops.

“We aim to further reinforce our leadership position through The Boxer 125. This motorcycle is truly made for Kenyan riders and roads,” he said.

Content created and supplied by: PWechale (via Opera News )

Bajaj Bajaj Boxer Kenya Manish Thaper Rahul Dawan


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